The big news this week centers around the changes that Google has rolled out related to Google+ integration with search,�which as the tech press buzzing. �Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles. ��The official Google blog states that �you should be able to find your own stuff on the web, the people you know and things they�ve shared with you, as well as the people you don�t know but might want to… all from one search box.� Industry observers are saying it’s too much Google+, all the time.
Regardless, it’s a new dimension on the face of search and that spells opportunity (for those optimists among us) to Optimize. Here are a few tips on Google+ optimization. Be sure to add TopRank to your Google+ circles!It’s an Oh So Social Web
“Facebook projected to hit 1 billion active users by August” �There are about 6.9 billion people currently living in the world, and Facebook is projected to capture close to 14% of that number by the end of this summer. According to a new study, the Facebook user count will hit 1 billion by the month of August. Via Digital Trends.
“Anywhere in the world, foursquare Explore can find you something interesting (now on your computer!)” �How do you search for personalized recommendations in the real world? This is a huge and difficult problem. Most real-world searches are one-size fits all. The new web version of Explore is powered by 1,500,000,000 check-ins, tens of millions of Tips, and over half million Lists. Explore is powered by check-ins and foursquare Tips, it�s not just personalized, it�s specific. Via Foursquare.
“Some Advertisers Are Paying Up To $10 Per Follow On Twitter”�Marketers spent an estimated $100- to $150-million on Twitter advertising to reach its 100 million users last year, compared with forecasts of nearly $4-billion for Facebook and its 800 million users. So far, Twitter�s advertisers have been prepared to pay $1 to $4 for each new follower through �promoted accounts�, though some � such as car makers � are bidding more than $10. Via Financial Times.
�YouTube accounts for 25% of visits to social sites in December� Market research analyst James Murray shares that there were record levels of Internet traffic at Christmas, with 2.18 billion visits going to online retailers in December. �Murry also shares that the right blend of traffic from social media, affiliates, and other sources is essential. �But, that it is more important than ever for marketers to optimize both paid and organic campaigns. �Via Econsultancy.
�71% More Likely to Purchase Based on Social Media Referrals [INFOGRAPHIC]� �Consumers are currently connecting, rating, discussing, and consumer more product information and review then ever before. �The infographic in this article illustrates the importance of ecommerce inbound marketing. �Via Hubspot.We’re With the Brand – Tips
�5 Tips for Making Your Brand More Social����As social media only continues to increase in value companies cannot afford to shamelessly self promote or opt out from the conversation all together. �Requests are being made that companies respond in real time, across multiple channels. Via�Social Media Examiner.
�How to Build Recognition for Your Unkown Brand� In the marketing and advertising world the word �frequency� refers to the number of times a consumer must see or an ad before they purchase the product. �According to this article frequency works because it is all about building trust. �As consumers we tend to be weary of anything new. �However, if we are shown a product or brand repeatedly we begin trust what that company has to offer. Via Wall Street Journal.TopRank(ing) News From Our Team
Emily Conley – �Real-Life Examples of How Google�s �Search Plus� Pushes Google+ Over Relevancy�
Google�s recent implementation of the �Search Plus Your World� feature has everybody talking about whether the new feature benefits Google users, or just the company. �This article dives into the initial impact of the change through a user perspective. �The �Search Plus� feature has huge implications in terms of search and social�this is only the beginning of what is sure to be a long debate! �Via Search Engine Land.
Ken Horst – �Pinterest: 13 Tips and Tricks for Cutting Edge Users�
As we�ve seen in previous weeks, Pinterest traffic and interest is growing like crazy, recently breaking into the top ten social media websites. �In addition to the 13 tips in this post, I�ve also found it useful to create pin boards of images from my blog or web site. ��Each image is a link back top the originating web property and if the images are cool, users can also see some nice referring traffic as well. �Via Mashable.
Alexis Hall – �SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off�
I thought this post on Social Local Mobile Search or the �SoLoMo Revolution� was interesting. It discusses how �companies like Shopkick have been successful using new mobile technology to offer shoppers a highly personalized experience. �Via Mashable.
Discussion: What do you think about the new Google+ integration with search? Do you think it’s too much? �What about $10 per Twitter user? Or $1? Do you think Foursquare can compete as a local search engine? We’d love your feedback on these stories and feel free to suggest other top stories we missed.