Google Reconsideration Request Rejections May Include More Details

Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts.

That means when a Google search quality representation reviews and responds to a reconsideration request with a rejection notice, that Google representative has a new box where they can enter more details.

Hasn’t Google provided more detailed responses to webmaster who have submitted these requests? Yes. Matt Cutts explained they have offered a couple link examples for link issues and general categorization for other issues but now they are going to offer more.

Specifically, it seems that part of the internal reconsideration request response on Google’s end will prompt Googlers to type out specific advice or recommendations for the webmaster.

So webmasters should expect to get more specific and detailed responses starting today from their reconsideration requests.

Up Close @SMX Advanced: The Periodic Table Of SEO Elements

This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified.

Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary in Google�s ranking algorithm.

There are always surprises, interesting revelations, and a touch of controversy in this session, and this year did not fail to provide those elements.

Panelists for the 2014 session were:

Matthew Brown, Moz (@MatthewJBrown)Marianne Sweeny, Portent (@msweeney)Marcus Tober, Searchmetrics Inc. (@marcustober)

Danny Sullivan Introducing the SEO Ranking Factors panel

Panel Moderator: Danny Sullivan (@dannysullivan)Q&A Coordinator: Bill Hunt, Back Azimuth (@billhunt)Twitter hashtags: #smx #11a

Marcus Tober: Annual SearchMetrics Ranking Correlation Study

Each year, SearchMetrics conducts an extensive study of search ranking factors and reports on the elements with the highest correlation to higher rankings. The SMX audience got an early look at this year�s findings, which will be published at in late June.

Here are their overall correlations for 2014:

(Click to enlarge.)

Onsite Factors

Life In The Fast LaneMarcus reported that the strongest increase in correlation they observed over the 2013 study was in site speed. This is not surprising as Google has been saying frequently that it is taking a closer look at the loading speed of websites, especially as mobile moves toward being the predominant search mode.

Later in the day at the “You & A” session, Matt Cutts emphasized as his main takeaway that sites must optimize user experience for mobile. Speed is certainly an aspect of that; but, he also urged such things as making sure that forms are as easy as possible to fill out with minimal typing (implement auto completes wherever possible).

Brands Have More FunSearchMetrics continued to see recognized brands having an advantage at getting the top one or two positions, but the brand effect drops quickly after that. It is therefore imperative that companies seek to become known and talked about as a brand, as that could lead eventually to Google recognizing them as such.

An Inside Look At Internal LinksA new factor SeachMetrics looked at this year is the number of internal links on a page. They found that too many or too few internal links on a page can hurt a site�s ability to rank.

In a post-presentation chat with me, Marcus said they saw that 180 links seemed to be the “sweet spot.” But he cautioned that this was an average across hundreds of thousands of pages examined, and should not be taken as a rule. In other words, just putting around 180 internal links on a page will not guarantee a ranking effect. Rather you should always keep in mind the user experience. Have just the amount of internal links on the page that will be useful to a user, keeping them engaged with your site without appearing spammy or annoying.

Marcus believes this is part of Google�s commitment to serve up sites with a better user experience for their searchers. He strongly recommended that sites do some housekeeping to clear out unnecessary, irrelevant, or broken links.

Sites should prioritize auditing internal links and keeping content updated.

Marcus compared sites with internal link bloat to older universal remotes for entertainment centers, loaded with so many buttons the user is overwhelmed and ends up not using it.

Don’t Be Content with Weak ContentHowever, Marcus emphasized that all the optimization in the world for things like speed and links won�t do much good if a site�s content is poor. He reported on some of the more prominent content-related factors that correlated highly with high search rankings.

They found that that longer text (in terms of characters) did better in 2014. Length by�word count was also more highly correlated than in 2013.

But always keep user experience and utility in mind!�Bottom line: not just longer, but more holistic, more relevant content is what you need.

New content elements that showed up in their survey this year:

Having keywords in the content body strongly correlated.Relevant and Proof keywords showed a high correlation to better rankings.Relevant keywords are keywords that are often mentioned together. Content creators should learn what their relevant terms are and use them in their content.Proof keywords are keywords that appear together more often on the first page. They �prove� the relationships of the Relevant keywords.Readability of content: there was no apparent correlation with complexity of readabilityPanda 4.0 update.�Aggregators were big losers.�Example: PRnewswire lost a lot of visibility, especially for keywords leading to thin or irrelevant content.

Social SlipsGoogle+ +1′s and Facebook shares continued to correlate highly, but not as much as last year.

Marcus noted that good content, the kind that typically earns the signals we know cause higher ranking, is shared more often. He also pointed out a similarity to the brand effect noted above, as Facebook shares and Google+ +1′s are significantly higher for position-one results.

No Missing LinkAt the top of backlink-related factors this year are the number and quality of backlinks to a page.

While quality of links rose in importance over 2013, the number of links dropped a bit, but high rankers still have more backlinks on average than lower ranking pages. Good links from high authority pages are still highly correlated.

SearchMetrics also looked at some new features for backlinks in their 2014 study, all of which showed good correlation to higher rankings. In descending order of correlation strength, they were:

Number of referring domains to the home pageNew (or “fresh” backlinks from the past 30 days)URL brand anchorsDomain brand anchors

Brands can get higher with fewer fresh links, but the correlation with fresh links actually gets stronger beyond the top positions.�Once again, Marcus emphasized the importance of becoming a known brand.

Going MobileSearchMetrics compared mobile to desktop in factors such as site speed. They saw a very similar correlation pattern for site speed for both.�They also saw that sites required less text length than on desktop to rank higher.

For mobile, the number of backlinks had a significant effect only for first five or six positions.

So, where is the biggest difference between desktop and mobile? Only 64% of the URLs examined appeared in top 20 for both desktop and mobile.

Getting UsedSearchMetrics studied a half million URLs to look for user behavior and traffic elements and any effect they might have on rankings. Their findings:

Time on site – slightly positive correlationNo correlation for bounce rate.CTR has high correlation.

Marcus concluded by saying that we ought to think of SEO now as Search Experience Optimization. It’s all about the user experience.

Here’s Marcus’s slide deck for this presentation:

Comparing SEO Ranking Factors From 2013 To 2014 By Marcus Tober from Search Marketing Expo – SMXMarianne Sweeney: How UX Affects SEO Ranking Factors

Search ExperienceMarianne talked about what she calls “Distracted Search User Experience.” Searchers have become more lazy. A Pew Trust study in 2012 revealed that 56% of searchers construct poor queries. Search has gotten better but searchers have not.

UX (user experience) and SEO got off on the wrong foot. Specialists in each too often have conflicting goals, but the search engines are emphasizing UX more and more.

Panda update 2011 was the first big clue that UX was important to search engines.

Marianne referenced a 2011 interview with Vanessa Fox by Eric Enge that discussed how important UX was in the first Panda rollout.

Marianne thinks that it is unfortunate that design models don’t take SEO more into consideration.

There are four important search-UX relevance inputs:

Selection (do people choose you?)EngagementContentLinks

More Details On Selection: Search engines found that people don’t bother to read the results much beyond the top 3. So Google reduced the number of characters and fiddled with the pixel spacing to make results easier to scan. This makes using keywords in context very important.

Remember, people read left to right, so position keywords in title tags and meta descriptions as far to the left as possible. Meta descriptions don’t influence ranking, but they do influence whether people will pick your result. Write them to sell the relevance of your content to the query!

Engagement: Information ArchitectureThe Fold: user studies show that people are not inclined to scroll down unless induced to do so.

Proto-Typicality: Does it look like what I�m used to seeing? Don�t be �innovative� with things like navigation. If people don’t see things where they expect them to be, they get confused and are more likely to leave sooner.

Visual Complexity: It’s important to consider the ratio of images to content. Images are useful but shouldn’t overwhelm. Customers prefer text over images; too much visual complexity is less appealing.

Navigation: Users are accustomed to ignoring it. The locus has changed from nav to search. So keep navigation minimal and crystal clear.

Maximize Locus Of Attention: The center of the page is where users look first. Make sure your most important message is there.

The farther you are from an authority page, the less relevant you are, so group similar content together. Stuff in your attic is less important than what is in your kitchen drawer. Don�t bury important stuff down many levels in your navigation.�Make nav categories simple and easy to understand.

ContentStart with what you have. Eliminate old stuff that doesn�t matter anymore. Make sure you have conducted a content inventory audit. Assign owners to each piece of content who promise to keep, kill or revise each piece with a commitment to keep them up in the future.

Put content where users actually are going on your site. Too many sites have the bulk of their content in parts of their site users rarely visit. For example:

As far as keywords are concerned, you need to know the user behind the keywords. Keyword research is not dead, but has changed and become harder. Ask the client what they would use to find their own site, and see if those keywords are actually represented in the data. Then go to Google Trends to see what actual customers are using. In light of Hummingbird, where Google is �rewriting� queries, use Google Correlate to find how real people have iterated their queries.

Google Webmaster Tools has shown that the fold is no longer the real dividing point of a page. Ninety percent (90%) of views are actually in the upper left quad of a page. What do you have there?

Portent found that when a user scrolls, bounce rate goes down significantly. What are you doing to make it worth scrolling down the page?

How UX Affects SEO Ranking Factors by Marianne Sweeny from Search Marketing Expo – SMXMatthew Brown: SEO Success Factors

�Clean� SERPs with no features are very rare. The SERPs aren�t as easy to backsolve any more. It’s difficult to know what makes various search features appear.

Hummingbird was a whole new engine, a user-intent engine.�In a Hummingbird world, the high ranking factors are more complexly interrelated.

What about the correlations studies that some interpret as showing direct ranking factors? We often hear “correlation isn’t causation,” but Edward Tufte said it better:��Correlation is not causation, but it sure is a hint.”

Cyrus Shepard�got it right:

You can still bank on backlinks. Matt Cutts has said that they will still count for years to come, but Google wants to figure out how an expert user would evaluate a page, �and sometimes backlinks matter for that.�

External anchor text still makes a big difference; same with internal anchor text. Improving site navigation and internal links is important. See “Old School SEO Tests in Action” by Bill Sebald.

Kinda Iffy factors

Matthew listed some factors that are not as certain as important factors as they may once have been:

Keyword strings in titles and meta tags are getting less important. Google is rewriting title tags when it understands user intent.Optimizing for multiple keyword variations (“hotels in Paris,” “Paris hotels,” “top Paris hotels” etc.)Too much markup trying to get snippets can take you out on the basis of user intent. Use markup only when it matches the likely user intent.Absolute rankings are increasingly meaningless, so dependent on what features appear in search. It’s more important to look at what features are occurring around your results.

New Kids: (Potentially Important)

Entity-based optimization (semantic search) and Knowledge Graph results.�Matthew recommended an article by Bill Slawski on how Google decides what entities to associate. The Alchemy API shows entity associations. You need to get yourself and your brand related to entities important to you. Also recommended:�AJ Kohn on Knowledge Graph optimization. He showed how�Google is using Google+ to find out identity location affinities (such as realtors who have a relationship to Zillow being shown in a local Zillow search).The location level of Google has been turned way up. Matthew searched the common word �rejuvenation” in Portland and got lots about the hardware store Rejuvenation �in Portland. This is being driven by the rapid rise of mobile. All the search engines are moving that way.Knowledge Graph moving into local. Google will start pulling Knowledge Graph data more and more from bases like Yelp.

Unknown Unknowns

Not all gingers are the same. Neither are all websites.

Hummingbird means all our previous assumptions need to be retested.

Recommended: 10 SEO Experiments that will change the way you do SEO. �Takeaway: Optimize content around entities and relationships.

We need to do more “Unique Snowflake SEO.” Every site has its own set of success factors. This is where SEO will be important in the future, not optimizing around conventional wisdom, but around what works for the site.

Here’s Matthew’s presentation:

SEO Success Factors 2014 from Search Marketing Expo – SMX


Highlights From The Q & A

Don�t get hyped about any one factor. Speed is important, but speed with poor content won�t do you any good.

What single metric would the speakers use if they had to pick one?

Matthew Brown: Domain Authority is pretty good, but not perfect. Use common sense. Use a multiplicity; no one metric is getting everything.Danny Sullivan: Use that social correlation because it�s so strong (not as a factor, but as an indicator of sites that do well).

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Hot Integrated Utility Stocks To Buy Right Now

Hot Integrated Utility Stocks To Buy Right Now: Genpact Limited (G)

Genpact Limited provides business process management and information technology services worldwide. It offers finance and accounting services, including accounts payable services, payment and inquiry management, order to cash services, preparation of financial statements, closing and reporting, cash management, treasury, cash flow analysis, tax return preparation, financial planning and analysis, governance, and internal controls services. The company also provides smart decision services, such analytics and research; business consulting and enterprise risk consulting services comprising internal audit, compliance advisory, regulatory advisory, enterprise, IT, and fraud risk management services; and re-engineering services. In addition, it offers supply chain and procurement services consisting of direct and indirect sourcing and procurement, demand forecasting and management, engineering, inventory optimization and planning, fleet and logistics, and aftermarket services. Further, the company provides enterprise application services comprising enterprise resource planning, supply chain management, financial management and customer relationship management solutions, and securities trading and accounting services, as well as testing, database administration, and architecture services; IT management services, including onsite and remote monitoring, management and support of the IT functions, and IT infrastructures; and collections and customer services in the areas of consumer finance, commercial finance, and mortgage services. It primarily serves banking and insurance, capital markets, consumer goods and retail, life sciences, infrastructure, manufacturing and services, and healthcare industries. Genpact Limited has a strategic partnership with Research Now. The company was founded in 1997 and is based in Hamilton, Bermuda.

! Advisors' Opinion:
  • [By Damian Illia]

    Dividend growth rate (g)

    The sustainable growth rate is the rate at which earnings and dividends can grow indefinitely assuming that the firm's debt-to-equity ratio is unchanged and it doesn't issue new equity.

  • [By Victor Selva]

    Dividend growth rate (g)

    The sustainable growth rate is the rate at which earnings and dividends can grow indefinitely assuming that the firm´s debt-to-equity ratio is unchanged and it doesn´t issue new equity.

  • [By Jake L'Ecuyer]

    Equities Trading DOWN
    Shares of Genpact (NYSE: G) were down 17.82 percent to $14.16 after the company issued a downbeat FY14 revenue forecast.

  • source from Top Stocks For 2015:

Online Marketing News – Twitter’s COO Is Out, Google Shopping Is In, Are We Smarter Than 5th Graders?

@ROWGHANI Thank you for being an incredible executive & partner. Twitter could not have succeeded without you.

� dick costolo (@dickc) June 12, 2014

COO of Twitter Resigns via Tweet - The COO of Twitter, Ali Rowghani, announced his resignation on the social network yesterday. The announcement comes a day after Re/code reported on internal tension over Rowghani�s role at the company. Charged with overseeing user growth, Rowghani has not been able to stem its decline. SocialTimes

Google Introduces New Content API For Google Shopping - Last week, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It�s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Search Engine Land

STUDY: 67.3 Percent Of Facebook Posts Written At Reading Levels Of Fifth Grade Or Below - Facebook may have a minimum user age of 13, but 67.3 percent of posts on the social network are written at much younger reading levels � fifth grade or below � according to a study of 5,804 pages with more than 1,000 likes apiece, and 1,578,006 total posts, by digital intelligence firm TrackMaven. AllFacebook

Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent - This yesterday the IAB released topline digital ad revenues for Q1 2014 in the US market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year�s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion). Marketing Land

Study: Millennials Distrustful of Information on Twitter - A recent study appearing in the Springer research journal Psychonomic Bulletin & Review found that millennials don�t trust information they read in Twitter feeds. SocialTimes

Social Media The Most Efficient Channel � Report - Neuster has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion �ad events� from 1300 �inventory providers� in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1. Marketing Land

Twitter Beats Call Centers For Customer Service [SURVEY] - According to two surveys sponsored by Amdocs, there is a gap between what customer service providers and what customers think of social media. AllTwitter

Facebook Revamps Mobile App Ads, Announces Change To Domain Insights - Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. AllFacebook

Facebook Will Soon Leverage Your Non-Facebook Web & Mobile Activity In Advertiser Targeting - Facebook Ads are about to become a much more lucrative commodity to marketers. Today�s Ads changes not only helped users understand why they were seeing ads, but will also allow Advertisers to target users who�ve taken desktop and mobile actions off of Facebook itself. Marketing Land

From our Online Marketing Community:

From New LinkedIn Profile Features: 4 Tips To Optimize Your Presence, Sandeep Rao shared, “In my opinion, Showing best useful information at preferred place on a webpage is very important, and that is the reason for design and structure change made by many of the web platforms. And that’s almost what I felt after reading LinkedIn’s design update post on LinkedIn blog. It seems like LinkedIn is also making it easier to optimize one’s profile as per relevant keywords and skills to stand out in SERP on Google or any other search engine. Well, the new design seems more user friendly and quite attractive too. Let’s see what else is there in the new design.”

Ryan Biddulph said, “Nice tips Evan Branson branded himself perfectly. Thanks!”

And on 140+ Statistics on Content Marketing in Europe, Ryan Biddulph commented, “Neat to see twitter leading in the UK Lee. I dig the platform, and feel you can engage and share on such a large scale thru tweeting. Thanks!”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow.

This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms.

Didn’t Google just update the PayDay Loan algorithm a couple weeks ago? Yes, version 2.0 was launched a couple weeks ago.

Matt Cutts explained that this goes after different signals. The 2.0 version targeted spammy sites, whereas version 3.0 targets spammy queries.

Again, this is launching as soon as tomorrow and will look specifically spammy queries, such as terms like [payday loans], [casinos], [viagra] and other forms of highly spammy queries.

Matt did not clarify exactly what he means by spammy sites versus spammy queries, we will try to get more concrete details on this soon.

Postscript: The PayDay Loan v 3.0 has launched on June 12, 2014.

(Stock image via Used under license.)

Bing Says “Right To Be Forgotten” Request Info Coming Soon

The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well — and Microsoft says today that it expects to provide information on how to request removals “soon.”

In a short help file page that went up today, Bing said that it is working on a system for how those in the European Union can request removals. Here’s Bing’s full statement:

We�re currently working on a special process for residents of the European Union to request blocks of specific privacy-related search results on Bing in response to searches on their names.

Given the many questions that have been raised about how the recent ruling from the Court of Justice of the European Union should be implemented, developing an appropriate system is taking us some time. We�ll be providing additional information about making requests soon.

Google implemented a Right To Be Forgotten request form last month, which at last report has been taking in about 10,000 requests per day.

Google’s removals will be disclosed, and they will not happen on, only on EU-versions of Google. For more details on Google’s plans, see our explainer:�How Google�s New �Right To Be Forgotten� Form Works.

Microsoft hasn’t said if it will do disclosure as well. It typically doesn’t disclose censorship removals in the way Google does, so it seems unlikely RTBF removals will be disclosed on Bing.

So far, Yahoo still hasn’t revealed any of its own plans beyond saying at the end of May that it’s developing its own solution.

Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter

Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer.

Last night, at SMX Advanced, Matt Cutts, Google’s head of search quality, confirmed MetaFilter was indeed hit by a previously undisclosed algorithm filter or “update,” as they are often called. Such filters aim to prevent a wide range of sites from ranking well on Google.

For example,�the Panda update�goes after sites deemed to have “thin” content while the�Penguin update goes after spam.

What filter hit MetaFilter? Google wouldn’t disclose that, only saying that it wasn’t Panda or one of the other known, named filters.

So despite the fact that I reported about an algorithmic update on November 17th and Google wouldn’t confirm or deny it, Google is now confirming it. Over a year and a half later, the update we saw on November 17, 2012 is confirmed by Google.

What algorithm was it? Google’s Matt Cutts wouldn’t say. I do know that many webmasters complained about the update but those who were hit on November 17, 2012, will have no idea what changes they need to make to their sites to reverse course.

With Panda, Penguin, PayDay, Top Ad Heavy and other algorithms, webmasters have somewhere to turn for advice. When Google runs an algorithm, doesn’t confirm it, then webmasters who are hit by it have no idea if they should focus on link issues, page quality issues, too many ads or something else. They have nowhere to turn.

For more on this MetaFilter issue, see our post named�On MetaFilter Being Penalized By Google: An Explainer.

NOTE: A previous version of this article wrote that Cutts had said Google is working with MetaFilter to get released from the filter that caught it. That’s incorrect.

Cutts said that Google is working on its side for a solution that will help MetaFilter and other false-positives caught by this algorithm. Google has not been working with MetaFilter directly on this but rather doing the work on its own, in reaction to the issue MetaFilter’s situation raises.

Cutts also said in a tweet that a solution might come in the coming “weeks or months” and stressed that MetaFilter received no “special advice.” Our apologies for this error.

Top 5 Oil Stocks To Invest In 2015

Top 5 Oil Stocks To Invest In 2015: Oleo e Gas Participacoes SA (OGXP3)

Oleo e Gas Participacoes SA, formerly Centennial Asset Participacao Corumba SA, is a Brazil-based company involved in the oil and natural gas industry. The Company and its subsidiaries are primarily engaged in the research, mining, refining, processing, trade and transportation of oil and natural gas. The Company's subsidiaries participated in a number of concessions in the Brazil and Colombia. On November 21, 2013, processing of judicial recovery was approved for the Company and OGX Petroleo e Gas SA, following decision of the Corporate Court of Capital of the State of Rio de Janeiro. Advisors' Opinion:
  • [By Rajhkumar K Shaaw]

    The MSCI Emerging Markets Index retreated 0.3 percent to 1,027.27, extending its weekly slump to 1.4 percent. The Shanghai Composite Index (SHCOMP) slid to the lowest level in seven weeks as Great Wall Motor Co. (601633) tumbled 10 percent after earnings missed analysts' estimates. Oil company OGX Petroleo e Gas Participacoes SA (OGXP3) sank 19 percent, pacing losses in Brazil's Ibovespa. The rupiah strengthened the most since Sept. 19.

  • [By Harry Suhartono]

    The MSCI Emerging Markets Index fell 0.3 percent to 1,004.66. OGX Petroleo e Gas Participacoes SA (OGXP3) plunged to a record low in Sao Paulo as two people with knowledge of the matter said the oil producer is considering filing for bankruptcy protection within a month. India's rupee snapped a three-day gain. Polish yields sank to an eight-week low on bets Zyta Gilowska's successor on the central bank's rate-setting panel will be reluctant to tighten monetary policy in 2014.

  • source from Top Stocks For 2015:

WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a free AdWords Landing Page Grader.

The tool is designed to give site owners benchmarks on how their landing pages stack up against others in their industry with similar ad spend.

Like the company’s AdWords Performance Grader, the Landing Page Grader uses OAuth to establish a one-time, secure connection to the user’s AdWords account. Users need to identify the industry of the business for the benchmarking to be relevant.

The tool analyzes the landing pages actively used in the account and provides a performance report on factors including conversion rate, keyword relevance, mobile optimization and best practice landing page elements. Metrics are shown alongside industry benchmarks to provide insights on whether a conversion rate, for example, is actually any good.

The Landing Page Grader isn’t meant to be a replacement for landing page testing services, but it’s a free tool that can offer a sense of how well your account’s landing pages stack up against the competition and provides a basic road map of areas to focus on for improvement. The price for your free report is lead generation, so don’t be surprised if WordStream follows up with you in some fashion.

WordStream Adds A Paid Search Landing Page Grader To Its Docket Of Free Tools

Bad landing pages can tank even the most beautifully constructed AdWords campaign. For many small businesses, the prospect of tackling landing page optimization on top of managing bids, keywords and ad copy can be daunting. To help marketers gauge the performance of their landing pages, WordStream, a paid search management platform for SMBs, launched a free AdWords Landing Page Grader.

The tool is designed to give site owners benchmarks on how their landing pages stack up against others in their industry with similar ad spend.

Like the company’s AdWords Performance Grader, the Landing Page Grader uses OAuth to establish a one-time, secure connection to the user’s AdWords account. Users need to identify the industry of the business for the benchmarking to be relevant.

The tool analyzes the landing pages actively used in the account and provides a performance report on factors including conversion rate, keyword relevance, mobile optimization and best practice landing page elements. Metrics are shown alongside industry benchmarks to provide insights on whether a conversion rate, for example, is actually any good.

The Landing Page Grader isn’t meant to be a replacement for landing page testing services, but it’s a free tool that can offer a sense of how well your account’s landing pages stack up against the competition and provides a basic road map of areas to focus on for improvement. The price for your free report is lead generation, so don’t be surprised if WordStream follows up with you in some fashion.

Hot Wireless Telecom Stocks To Invest In Right Now

Hot Wireless Telecom Stocks To Invest In Right Now: Lumos Networks Corp (LMOS)

Lumos Networks Corp. is a fiber-based service provider in the Mid-Atlantic region. The Company provides data, broadband, voice and Internet protocol (IP) services over fiber optic network. The Company offers a range of data and voice products supported by approximately 5,800 fiber-route miles in Virginia, West Virginia, and portions of Pennsylvania, Maryland, Ohio and Kentucky. Its products and services include metro Ethernet, IP services, business advantage bundle, managed router service, broadband, voice services and Web hosting. On October 14, 2011, NTELOS Holdings Corp. announced a distribution date of October 31, 2011, for the spin-off of Lumos Networks Corp.

The Companys broadband services include Business DSL, Dedicated Business Service, Managed Router Services, Business Broadband XL, Business PC Services and Web Hosting. Its IP services include Integrated Access, IP Trunking, IP Centrex and IP Phones. Its voice service include Business Voice, Busin ess Advantage Bundle, nTouch, Intelligent Messaging, Simultaneous Ring, Conference Calling and Long Distance. Its data services include Metro Ethernet and Quality of Service. Lumos Networks Business DSL provides up to six megabits per second downstream and one megabit per second upstream. Its managed router support service equipment includes staging, installation, configuration, and maintenance while support provides around-the-clock monitoring, management and trouble resolution and direct access to networking experts. Its Business Broadband XL offers a selection of high download speeds. Lumos Networks' Integrated Access solution can integrate local voice, long distance, voicemail, and broadband Internet access. Lumos Networks nTouch brings voicemail linking IP Centrex and nTelos Wireless phone.

Advisors' Opinion:
  • [By Jake L'Ecuyer]

    Top losers in the sector included NQ Mobile (NYSE: NQ), off 5.8 percent, and Lumos ! Networks (NASDAQ: LMOS), down 2.9 percent.

    Top Headline
    Citigroup (NYSE: C) reported better-than-expected first-quarter results. Citigroup's quarterly profit surged to $3.94 billion, versus a year-ago profit of $3.81 billion. On a per-share basis, it earned $1.23. Excluding one-time items, its earnings rose to $1.30 versus $1.29. Its revenue declined to $20.12 billion. However, analysts were projecting earnings of $1.14 per share on revenue of $19.37 billion.

  • [By Jake L'Ecuyer]

    Top losers in the sector included NQ Mobile (NYSE: NQ), off 5.8 percent, and Lumos Networks (NASDAQ: LMOS), down 2.9 percent.

    Top Headline
    Citigroup (NYSE: C) reported better-than-expected first-quarter results. Citigroup's quarterly profit surged to $3.94 billion, versus a year-ago profit of $3.81 billion. On a per-share basis, it earned $1.23. Excluding one-time items, its earnings rose to $1.30 versus $1.29. Its revenue declined to $20.12 billion. However, analysts were projecting earnings of $1.14 per share on revenue of $19.37 billion.

  • source from Top Penny Stocks For 2015:

Yes, Google Will Disclose “Right To Be Forgotten” Removals

The Guardian reports that Google may add a indication in the search results that content has been removed due to the Right To Be Forgotten European Union requirements issued last month.

Google told us a couple weeks ago that they will indeed add disclosure in the search results when something is removed from their search results because it was requested via the “Right To Be Forgotten” form.

Google currently shows disclosure of removals for DMCA removals. Currently, when Google censors its listings, it shows a little notice at the bottom of its results. You can see that disclosure in the picture above.

This has yet to be implemented but we expect the disclosure to be available in the near future.

Google told us that it will show disclosure when URLs are removed under the new Right To Be Forgotten method in a manner similar to above. In other words, while the URL itself is forgotten, the fact that Google was made to forget it will be remembered. To be very clear about this: if someone asks for a URL to be removed from the listings for their name, and that�s approved, the URL will go away � but anyone who looks at the bottom of the result will know that they must have asked for something to be removed.

As we covered in May, we also expect that Google will provide a link to, as it does with many other types of censorship requests, where people can learn more about what is removed. Names, in these cases, wouldn�t be revealed, though those can be deducted from the search the name. The URLs taken-down probably wouldn�t be revealed. But it�s possible there would be some general explanation about what was removed or maybe why something was removed.

For more on the topic of “Right To Be Forgotten”, see our stories below:

The Myths & Realities Of How Of The EU�s New �Right To Be Forgotten� In Google WorksGoogle Co-Founder Sergey Brin: I Wish I Could Forget The �Right To Be Forgotten�How Google�s New �Right To Be Forgotten� Form Works: An ExplainerGoogle�s Right To Be Forgotten Form Gets 12,000 Submissions On First DayRight To Be Forgotten Requests Keep Coming, Now 41,000EU Regulators Meet Amid �Right To Be Forgotten� ConfusionRight To Be Forgotten �Small Thing� Vs. Copyright Takedowns Says EU Commissioner

How To Make a Blog Post Go Viral

Painting by Mike Odden

How can I make a blog post go viral?

People have been trying to answer questions like this for years: How can I make a song a hit? How can I play in the NFL? How can I become world famous?

The reality is,�for the vast majority�of people, this is simply never going to happen.

For the 5% of bloggers that are able to create blog posts �that go viral�, the answer is to work your ass off until you get lucky. Then try even harder to figure out what�s working and refine what you write to connect with those key elements that resonate with your audience.

Sure, you might learn a few superficial tricks from Buzzfeed and Upworthy, but how important is a flash in the pan post vs. ongoing engagement with the people you’re actually trying to connect with?

On this topic, I just have to tell it like it is: Most people asking how their blog post go viral are too lazy or impatient to do all that hard work.�They’re focused on the superficial social proof that comes from high social share counts and not on creating value.

I think it was Thomas Edison�who said, �Genius is 1% inspiration and 99% perspiration�.

When I look at our most popular posts based on page views vs. the posts that refer traffic to our company site that generate leads, it’s not the same at all. These three posts alone have over 16,000 social shares, but they’re not “lead gen” posts.

Digital Marketing in 2015 � Predictions from 21 Marketers Who Know�(7.4k shares)Email Marketing Essentials: A Checklist for Writing Emails That Get Opened�(5.6k shares)25 Women That Rock Social Media�(3.5k shares)

But… they do work together with content that is meant to convert. And that is the point of this post: �Create content that’s meaningful and package it for exposure. Don’t just make content for exposure.

Here is generally how I organize the kinds of content we publish here to capture attention and to engage.


Content intended to generate awareness. Those are the large lists posts, thought leadership posts, influencer posts, event posts, recognition posts, crowdsourced / co-created posts, and visually spicy posts are the content getting a ton of shares and creating awareness – attracting new and passively interested visitors.


These are posts that focus on answering specific questions that buyers often have, whether they are early or middle stage in the sales cycle. Examples, how to’s and lists of tactics work pretty well to create the kind of value that create confidence and inspire an interest in seeking out more information.


This type of post isn’t published very often on our blog. That’s the job of our agency website. But when we do, these are posts that explain specifically how we work to deliver certain kinds of services, case studies and particularly clever ways of solving difficult marketing problems.

Any of these types of content could “go viral” but the focus is more on relevancy to the target audience, the inclusion of our messaging and approach, packaging and promotion for exposure. “Going viral” gets you page views, but often not a lot else – unless you’re delivering value through meaningful information that is relevant to the community.

What are your objectives for blogging?�Is it to get as much attention with each post as possible? Is it all based on relevancy to brand and audience? Or do you use a layered or combination approach?


Hot Telecom Stocks To Invest In Right Now

Hot Telecom Stocks To Invest In Right Now: Ruckus Wireless Inc (RKUS)

Ruckus Wireless, Inc (Ruckus), incorporated August 19, 2002, is a provider of Wi-Fi solutions. The Companys solutions, which it calls Smart Wi-Fi, are used by service providers and enterprises to solve network challenges. The Companys products include gateways, controllers and access points. These products incorporate its technologies, including Smart Radio, Smart QoS, Smart Mesh, SmartCell and Smart Scaling. The Company sells its products to service providers and enterprises globally, and as of December 31, 2012, had sold its products to over 21,700 end-customers worldwide. During 2012, the Company added over 10,100 new end-customers. The Companys enterprise end-customers are typically mid-sized organizations in a variety of industries, including hospitality, education, healthcare, warehousing and logistics, corporate enterprise, retail, state and local government and public venues, such as stadiums, convention centers, airports and outdoor public areas. Effectiv e July 23, 2013, Ruckus Wireless Inc acquired YFind Technologies Pte Ltd.

The Company sells directly and indirectly to a range of service providers, including mobile operators, cable companies, wholesale operators and fixed-line carriers. As of December 31, 2012, the Company had over 65 service provider end-customers, including Bright House Networks, The Cloud (a BSkyB Company), KDDI, Tikona Digital Networks, Time Warner Cable and Towerstream. The Companys Smart Wi-Fi solutions are marketed under the SmartCell, ZoneDirector, ZoneFlex and FlexMaster brands and include a range of indoor and outdoor access points (APs), long range point-to-point and point-to-multipoint bridges, wireless local area network (LAN), controllers, network management software and gateway systems with integrated advanced wireless software.

The Companys core Smart Wi-Fi technologies include Smart Radio, Smart QoS, Smart Mesh, SmartCell and Smart Scaling. Smart Radi! o is a set of advanced hardware and software capabilities that auto! matically adjust Wi-Fi signals to changes in environmental conditions. A primary component of Smart Radio technology is BeamFlex, a smart antenna system that makes Wi-Fi signals stronger by focusing them only where they are needed and dynamically steering them in directions that yield the highest throughput for each receiving device. Another component is ChannelFly, a performance optimization capability that automatically determines, which radio frequencies or channels deliver the network throughput based on actual observed capacity, a key benefit for high-density, noisy Wi-Fi environments.

Smart QoS is a software technology that manages traffic load to enhance the user experience. Smart QoS was developed to handle the increasing volumes of voice over Internet protocol (VoIP) and streaming video traffic. Smart QoS offers automatic prioritization of different traffic types through intelligent analytics that classify, prioritize and schedule traffic for transmissi on. Smart QoS employs advanced queuing techniques and dedicated software queues on a per device basis to ensure fairness and optimize overall system performance. Smart QoS includes its band steering, rate limiting, client load balancing and airtime fairness techniques.

Smart Mesh is software technology that uses advanced self-organizing network principles to create Wi-Fi backbone links between access points. Smart Mesh automatically establishes wireless connections between individual access points using patented smart antenna technology and self-heals in the event of a failed link.

SmartCell is a key technology behind the Companys SmartCell Gateway platform that integrates software and specialized hardware deployed at the edge of service provider networks to facilitate the integration of Wi-Fi and cellular infrastructures. SmartCell includes a set of modular software components ,as well as standard network interfaces into the mobile co! re that e! na ble Wi-Fi to become a standard access mechanism for service ! providers! . Management components provide configuration, user management, analytics, accounting and other operational and maintenance functions.

Smart Scaling uses advanced database management techniques to enable the support of hundreds of thousands to millions of client devices across the Wi-Fi network. Smart Scaling employs intelligent data distribution techniques to extend client information, statistics and other vital user information across any number of nodes within the system without a single point of failure and with linear scalability. Smart Scaling is incorporated in its purpose-built hardware and software, making it capable of supporting hundreds of thousands of access points and user session workloads at the scale required by service providers.

SmartCell Gateway is a platform that integrates software and specialized hardware deployed at the edge of service provider networks to facilitate the integration of Wi-Fi and cellular infrastructures. The Companys SmartCell Gateway is designed to be vendor-agnostic and can control third-party APs. SmartCell Gateway provides standard-based interfaces into existing and future mobile networks to simplify integration.

SmartCell access point addresses the capacity and density needs of service providers deploying networks within urban environments. SmartCell APs employ modular multimode architecture to enable service providers to deploy Wi-Fi, 3G/4G small cell cellular technology and Wi-Fi mesh backhaul within a single device. This provides operators with the ability to enhance and extend their macro networks, injecting much needed capacity into high traffic user environments with the flexibility to deploy Wi-Fi with Smart Mesh backhaul and upgrade to Wi-Fi with 3G/LTE when and where desired without any mounting or backhaul changes.

The Companys ZoneDirector Smart WLAN controllers use a intuitive Web user interface to make configuratio! n and adm! inistr ation extremely simple. This software includes a variety of ! advanced ! capabilities such as adaptive meshing, integrated client performance tools, authentication support, simplified guest access and user policy, wireless intrusion prevention, automatic traffic redirection, integrated Wi-Fi client performance tools and robust network management. ZoneFlex access points incorporate BeamFlex adaptive antenna array technology to deliver robust Wi-Fi performance, reliability and capacity. These devices support multiple virtual wireless LANs, Wi-Fi encryption and advanced traffic handling. The Companys ZoneFlex outdoor Smart Wi-Fi access points and point-to-point and multipoint bridges can be deployed as stand-alone APs or be centrally managed.

In addition to the Companys hardware products, the Company also sells software products. FlexMaster is a Linux-based Wi-Fi management service platform used by enterprises and service providers to monitor and administrate networks. FlexMaster provides configuration, fault detection, audit, per formance management and optimization of remote Ruckus access points or wireless LAN controllers. It offers a single point for management and a number of automated and customized facilities such as an intuitive dashboard. FlexMaster is designed to operate with existing operational support system and features tiered administration to provide managed wireless LAN or cloud-based wireless services.

The Company competes with Cisco Systems, Ericsson; Hewlett-Packard, Motorola and Aruba Networks.

Advisors' Opinion:
  • [By Rick Munarriz]

    The market kicks off a new trading week with Ruckus Wireless (NYSE: RKUS  ) reporting quarterly results on Monday. The provider of wireless systems for the mobile Internet infrastructure market went public in November at $15. It moved lower initially, but the stock has crept into the high teens ahead of Monday's report.

  • [By Lee Jackson]

    Ruckus ! Wireless ! Inc. (NYSE: RKUS) is a favorite to maintain a healthy top line growth, with the increased popularity and success of its products and services in the Wi-Fi marketplace. Also, with the sustained shift from the use of PCs to smartphones and tablets, the need for Wi-Fi capacity and coverage solutions will steadily increase. The Deutsche Bank target price for the stock is $14 and should rise, while consensus for this top mid cap name is $23.

  • [By gurujx]

    Ruckus Wireless (RKUS): CFO Seamus Hennessy Sold 50,000 Shares

    CFO Seamus Hennessy sold 50,000 shares of RKUS stock on Sept. 6 at the average price of $15.12. The price of the stock has increased by 1.19% since.

  • source from Top Penny Stocks For 2015:

140+ Statistics on Content Marketing in Europe

While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious.

However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently�view content marketing as part of the digital marketing mix.

Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts):

Top 5 Priorities for Global and European Marketers in 2014 -�Adobe/Econsultancy

36% content marketing36% social media engagement32% Targeting and personalization31% Conversion rate optimisation28% Mobile optimisation

73% of marketers say consistency of message across channels is very important – Adobe/Econsultancy

71% of European companies� adoption of content marketing has been inconsistent or worse – HubSpot/Smart Insights

49% of marketers in Europe spend 0-20% f their marketing budget on content marketing – HubSpot/Smart Insights

55% of European marketers are increasing their spend on internal headcount in 2-14 – HubSpot/Smart Insights

69% of European marketers are increasing their investment in promoting content though earned media (social and PR) – HubSpot/Smart Insights

49% of European marketers have seen a return on their investment in content marketing – HubSpot/Smart Insights
44% say ROI measurement is limited

58% of European marketers found their content to be much more effective with a strategy in place – HubSpot/Smart Insights

Content Marketing Assets That Generate Leads or Sales for European Marketers -�HubSpot/Smart Insights

42% Blog posts or articles37% Enewsletters or online magazines25% Own community or forum25% Animated explainer videos23% Branded engagement and videos23% Whitepapers or eBooks21% Infographics20% Mobile specific apps or engagement tools19% Industry or consumer research reports19% Webinars19% Competitions15% Calculators and interactive tools10% Quizes7% Games

Top Challenges for European Content Marketers -�HubSpot/Smart Insights

15% Measuring ROI and effectiveness15% Strategy – Choosing quality content to engage15% Creating sufficient quality content15% Developing sufficient quantity of content10% Budgeting and gaining buy-in9% Forming and managing partnerships to share content8% Integrating content marketing into other activities8% Lack of specific content marketing skills

56% of European marketers don�t have any kind of defined content strategy in place – HubSpot/Smart Insights
(32% do have content marketing integrated into overall inbound strategy)

58% of European marketers rate strategy as a top priority for 2014 – HubSpot/Smart Insights

42% of European marketers plan content on a campaign or quarterly basis – HubSpot/Smart Insights
(29% plan day to day or week to week and 20% plan a year in advance)

94% of UK marketers use content marketing – CMI/DMA UK

UK marketers use an average of 13 content marketing tactics�- CMI/DMA UK

Top Content Marketing Tactics in the UK��- CMI/DMA UK

90% Articles on Your Website90% Social Media (Other Than Blogs)85% eNewsletters83% Case Studies78% Blogs74% In-Person Events74% Articles on Other Websites69% Videos54% Research Reports52% White Papers47% Microsites45% Branded Content Tools45% Infographics44% Print Magazines41% Mobile Content40% Webinars / Webcasts35% Mobile Apps33% Annual Reports33% Digital Magazines31% Print Newsletters29% Books25% eBooks25% Licensed/Syndicated Content22$ virtual Conferences21% Podcasts15% Games / Gamification

Most Effective Content Marketing Tactics in the UK�- CMI/DMA UK

68% Case Studies (63% US)66% Research Reports (56% US)62% eNewsletters (59% US)61% In-person Events (67% US)61% Webinars / Webcasts (60% US)60% Mobile Apps (42% US)60% Videos (60% US)59% Mobile Content (44% US)58% White Papers (56% US)57% Digital Magazine (42% US)54% Social Media Content (53% US)52% Microsites (49% US)50% Articles on Other Websites (49% US)50% Articles on Your Website (54% US)

Top Social Media Platforms for Content Promotion Used by UK Marketers�- CMI/DMA UK

82% Twitter78% LinkedIn76% Facebook57% YouTube33% Google+24% Pinterest17% Slideshare13% Flickr12% Vimeo7% Tumblr6% Instagram4% Foursquare4% StumbleUpon2% Quora

Top Marketing Goal for UK Content Marketers�- CMI/DMA UK

78% Brand Awareness75% Customer Acquisition71% Engagement69% Customer Retention / Loyalty63% Lead Generation63% Website Traffic54% Thought Leadership38% Sales34% Lead Management / Nurturing

Top Measurement Criteria for Content Marketing by UK Marketers�- CMI/DMA UK

62% Website Traffic48% Social Media Sharing47% Sales Lead Quality45% Search Ranking42% Qualitative Feedback from Customers42% Direct Sales40% Time Spent on Website40% Quantity of Sales Leads30% Increased Customer Loyalty29% Inbound Links29% Readership / Subscribers20% Cross-selling20% Benchmark Lift of Company Awareness17% Benchmark Lift of Product/Service Awareness9% Affiliate Sales5% Cost Savings

64% of UK marketers plan to increase their content marketing budget over the next 12 months�- CMI/DMA UK

27% of marketing budgets in the UK are allocated to content marketing�- CMI/DMA UK

55% of UK companies outsource content creation�- CMI/DMA UK

How UK Content Marketers Customize Content -�CMI/DMA UK

56% By profile of individual decision makers55% According to industry trends54% By company characteristics41% By customer stage in the buying cycle31% Personalized content preferences17% By competitor�s content

Top Challenges UK Content Marketers Face�- CMI/DMA UK

57% Producing enough content49% Producing the kind of content that engages39% Producing a variety of content38% Inability to measure content effectiveness35% Lack of integration across marketing33% Lack of budget30% Lack of knowledge, training and resources21% Lack of buy-in, vision12% Finding trained content marketing professionals

39% of UK marketers believe they are effective at content marketing�- CMI/DMA UK

Of course these are just raw stats, so I’ll be sharing connections, correlations and insights from these reports at the Content Marketing Conference Europe event on Tuesday 10 June, 2014 in Antwerp. I hope to see you there.

Digital and Content Marketing Reports for the UK and Europe�(Direct links to pdf)

1. CMI and DMA UK Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

2. HubSpot and Smart Insights: Driving Content Marketing Success in 2014, European Edition�

3.�Econsultancy and Adobe Quarterly Digital Intelligence Briefing: 2014 Digital Trends
(63% of survey respondents were from the UK or continental Europe.)

If you are aware of digital marketing research in any region of Europe that focuses on Content Marketing, please share where we can find it in the comments.

Image: Shutterstock

Best Insurance Stocks For 2015

Best Insurance Stocks For 2015: Tryg A/S (TRYG)

Tryg A/S, formerly TrygVesta A/S, is a Denmark-based insurance company. It is the parent company within the Tryg Group, which supplies insurance services in the Nordic countries. The Company is organized in four business areas, namely Private, Commercial, Industry and Sweden. Private sells insurance products to private individuals in Denmark and Norway. Commercial sells insurance products to small and medium-sized companies in Denmark and Norway. Industry sells insurance products to industrial customers under the Tryg brand in Denmark and Norway and the Moderna brand in Sweden. Sweden sells insurance products to private individuals in Sweden under the Moderna brand name. As of December 31, 2012, the Company had one wholly owned subsidiary, Tryg Forsikring A/S. On May 1, 2013, it sold its Finnish branch. Advisors' Opinion:
  • [By Sofia Horta e Costa]

    Commodity producers slid as the release fueled concern about the slowdown in the world's second-biggest economy. Burberry Group Plc (BRBY) gained 4.8 percent after the company's spring-summer collection helped increase retail sales in its fiscal first quarter by more than analysts had estimated. Tryg A/S (TRYG) added 3.3 percent after posting better-than-forecast pretax profit as cost cuts offset increased weather-related claims.

  • source from Top Stocks For 2015: