|Cream, in Berkeley, Calif., is looking to franchise its ice cream sandwich concept.|
Los Angeles-based Diddy Riese has been serving up ice cream sandwiches since 1983. New Yorkers turn to Milk & Cookies Bakery, among others. And there's Coolhaus, which started mobile and added bricks-and-mortar in L.A. (serving up "sammies" to customers since 2009) while expanding to Austin, Texas, and New York.
- We wanted to make a premium product, the best-quality product out there.
- We wanted it to be affordable to almost everybody. It is true we probably can charge more, but we didn't want to do that. We wanted families to be able to come and enjoy this treat and not to feel like they have to break their bank in in doing so.
- We wanted to treat everyone who came in through our doors with total courtesy and respect at all times.
- This was an ice cream shop. We wanted it to be fun.
Running an establishment that prides itself on its cheap prices also brings with it challenges.