comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries.
Search Engine market share has not changed much between the various search engines:
Google’s share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011.Yahoo’s share of searches in March was 13.7%, compared with 13.8% in February 2012 and 15.7% in March 2011.Bing’s share of searches in March was 15.3%, compared with 15.3% in February 2012 and 13.9% in March 2011.AOL’s share of searches in March was 1.6%, compared with 1.5% in February 2012 and 1.6% in March 2011.Ask’s share of searches in March was 3.0%, compared with 3.0% in February 2012 and 3.1% in March 2011.In terms of search query growth and decline between March 2011 to March 2012:
Google’s queries increased 10% y/y in March.Yahoo’s queries decreased 5% y/y in March.Bing’s queries increased 19% y/y in March.AOL’s queries increased 5% y/y in March.Ask.com’s queries increased 7% y/y in March.Mobile search queries are not included in this report.
The data should be published on comScore’s press releases page shortly.
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