AdWords “Rotate Evenly” Setting To Stop Rotating After 30 Days

The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere. �Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.”

Three settings currently exist:

Rotate evenlyOptimize for clicksOptimize for conversions

The “rotate evenly” setting has been the preferred type for achieving apples-to-apples testing as ads were evenly�disbursed�at all times. ��The change will now require users who are using ads to test landing pages or copy-based conversions to be limited to 30 days per trial. � Each time creative is enabled or�edited�the 30-day window will restart over again.

This change is being implemented to improve performance. �Google states:

“This change will enable us to provide users with the most relevant ad experience and should help advertisers improve the performance of their AdWords accounts. “

Any creative not changed within the past 30 days will be�immediately�converted�to “optimize-for-clicks” next week. �For more information see theInside AdWords blog.

 

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