The “rotate evenly” setting on an AdWords campaign has been a long-time best friend to habitual ad testers testers and landing page tweakers everywhere. �Next week, the “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.”
Three settings currently exist:
Rotate evenlyOptimize for clicksOptimize for conversionsThe “rotate evenly” setting has been the preferred type for achieving apples-to-apples testing as ads were evenly�disbursed�at all times. ��The change will now require users who are using ads to test landing pages or copy-based conversions to be limited to 30 days per trial. � Each time creative is enabled or�edited�the 30-day window will restart over again.
This change is being implemented to improve performance. �Google states:
“This change will enable us to provide users with the most relevant ad experience and should help advertisers improve the performance of their AdWords accounts. “Any creative not changed within the past 30 days will be�immediately�converted�to “optimize-for-clicks” next week. �For more information see theInside AdWords blog.
No comments:
Post a Comment