When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has�announced that advertisers will be able to control the copy in sitelink details.
New description fields have been added to both the pop-up window to set-up new sitelinks and to edit existing sitelinks in the Web interface.
Sitelink descriptions haven’t been spotted in the wild very often, yet. There is a four sitelink view, as shown above, as well as a two sitelink view.
Key sitelink guidelines remain the same:
Sitelinks cannot violate the�duplicate sitelink URL policySitelink text cannot use keyword insertionSitelink text cannot be the same as other sitelinks in the same ad group/campaign or the main ad that�s serving
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