This infographic detailing the evolution of Instagram by Visually�is powerful for a couple reasons, including the fact that the entire timeline is visualized through the use of Instagram photos. �From launching in 2010, to their first million users, and finally to the recent purchase of Instagram by Facebook this is a must read for any fans of the popular social app.
�LinkedIn Introduces Targeted Updates and Follower Statistics� �With over 150 million professional users worldwide, LinkedIn is a powerful marketing asset. ��Recent upgrades revealed this week that marketers can now effectively target prospective clients with advertising campaigns and deliver unique content to those users Via SocialTimes.
�Agency Comes Up With �I Care� Button For Social Media� �Have you ever seen something on Facebook such as a posting about a natural disaster or other tragedy, and chose to �like� the post? �Even if you�re simply showing your support something about clicking �like� may not feel right. �Company DDB Worldwide has created a new social response known as the �I Care� button, which allows users to show support and may open up the door for organizations to seek donations. �Via Marketing Daily.
�5 Presentation Apps to Try� Applications for your mobile device or laptop can come in handy for business professionals on the go. �There are a growing number of software programs available if you’re in a bind or are simply looking for a new way to share your content. �This article includes 5 handy apps that any travelling marketer should give a try. �Via Inc.
TopRank Online Marketing Team NewsMike Yanke
comScore: Only Search Engine To See Drop In Queries In March Was Yahoo!
According to a recent report by comScore, search continues to be strong � with a 5% increase in queries experienced in March by Google, Bing � and even AOL and Ask! �Not joining the pack, however, is Yahoo! as the barely major search engine saw its queries decrease 5% over the same timeframe. �Disheartening news after last week�s announcement of planned restructuring and layoffs. �Via Search Engine Land.
Jolina Pettice
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
According to Google, more than 20% of all searches are related to location. In order to improve the effectivness of geo-targeting, Google is now allowing users to tag ZIP codes, among other changes, within AdWords Location Targeting. �This change will surely have an impact as 88% of smartphone users who search for local information take action within one day, according to Google. �Via Search Engine Watch.
Shawna Kenyon
5 Ways to Market Your Brand with Location-Based Networks
With the rise in popularity of mobile location-based apps like Foursquare, location based marketing is something businesses should take advantage of. About 30% of smartphone owners access their social networks via their mobile browser, for businesses looking to include location based services this article provides some tips for getting started. �Via Mashable.
Sam Giehll
Rethinking Maslow’s Hierarchy: Implications for a Socially-Connected World
This article applies Maslow�s Hierarchy of Needs to the world of branding and marketing, especially when it comes to modern social networks. �Via Psychology Today.
Brian Larson
Pinterest Now 3rd Most Popular Social Network [Study]
Pinterest made headlines in February for referring more traffic than any other website. �Now, Pinterest is back in the news, but this time is about its onsite growth. �Via Search Engine Watch.
Roxanne Hagberg
Leaked: Google Analytics Is Making Its Way To Google+
Without the help of Twitter & Facebook, Google appears to be marching forward to provide more social data. �Following the recent addition of social reports in Google Analytics, confidential slides from a Google deck suggest Google Analytics can be integrated with Google+. ��Analytics such as visits, page views, average time on site and bounce rate may be available soon. �Via Marketing Land.
Sara Duane-Gladden
Twitter Ads Earn More Money Per Impression Than Facebook Ads [REPORT]
Facebook gets a lot of attention for being a heavyweight when it comes to marketing and advertising, but some new information indicates Twitter may be more of a contender than expected when it comes to ads. �Check out this study to see how the numbers stack up when it comes to �per impression� earning. �Via Media Bistro.
Time to Weigh In
What are your thoughts on Facebook’s purchase of Instagram? �Do you think that you will use the image sharing application more or less? What affect will Google’s new geo-targeting changes have on your company?
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