10 Best Services Stocks For 2015

10 Best Services Stocks For 2015: Zillow Inc (Z)

Zillow, Inc. (Zillow), incorporated on December 13, 2004, is a real estate and home-related information marketplaces. Zillow provides products and services to help consumers through every stage of homeownership buying, selling, renting, borrowing and remodeling. The Company make home-related decisions, and enabling homeowners, buyers, sellers and renters to find and connect with local professionals. Individuals and businesses that use Zillow have updated information on more than 37 million homes and have added nearly 100 million home photos. These profiles include detailed information about homes such as property facts, listing information, and purchase and sale data. In June 2012, the Company acquired RentJuice Corporation. In October 2012, the Company acquired Buyfolio, an online and mobile collaborative shopping platform. In December 2012, the Company acquired San Francisco-based HotPads, a map-based rental and real estate search site.

Zillow generates reve nues from local real estate professionals, primarily on an individual subscription basis, and from mortgage professionals and brand advertisers. The Company's revenues include marketplace revenues, consisting of subscriptions sold to real estate agents and advertising sold on a cost per click (CPC) basis to mortgage lenders, and display revenues consisting of advertising placements sold primarily on a cost per thousand impressions (CPM) basis. The Company provides current home value estimates, or Zestimates, and current rental price estimates, or Rent Zestimates, on approximately 100 million United States homes.

Marketplace Revenues

Marketplace revenues consist of subscriptions sold to real estate agents under its Premier Agent program and CPC advertising related to the Company's Zillow Mortgage Marketplace sold to mortgage lenders. The Company's premier agent p! rogram offers a suite of marketing and business technology solutions to help real estate agents grow their businesses and personal brands. The! premier agent program allows agents to select products and services that they can tailor to meet their business and advertising needs. In Zillow Mortgage Marketplace, participating qualified mortgage lenders make a prepayment to gain access to consumers interested in connecting with mortgage professionals. Consumers who request rates for mortgage loans in Zillow Mortgage Marketplace are presented with personalized lender quotes from participating lenders. The Company charges mortgage lenders a fee when users click on their links for more information regarding a mortgage loan quote. Mortgage lenders who exhaust their initial prepayment can then prepay additional funds to continue to participate in the marketplace.

Display Revenues

Display revenues primarily consist of graphical Web and mobile advertising sold on a CPM basis to advertisers primarily in the real estate industry, including real estate brokerages, home builders, mortgage lenders and hom e services providers. The Company's advertising customers also include telecommunications, automotive, insurance and consumer products companies.

Advisors' Opinion:

• [By Steve Symington]

  What: Shares of Zillow (NASDAQ: Z  ) rose more than 15% in Thursday's late trading following reports it is seeking to acquire fellow online real estate specialist, Trulia (NYSE: TRLA  ) . 

• [By Motley Fool Staff]

  The Internet has changed countless industries, and many people think real estate agents are about to become obsolete as consumers have more information at their disposal. Spencer Rascoff, CEO of Zillow (NASDAQ: Z  ) , disagrees.

source from Top Stocks For 2015:http://www.topstocksblog.com/10-best-services-stocks-for-2015.html