Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the like.
The new interface makes it much easier for a normal searcher to understand and use. The previous interface was more designed for an advanced user but this new interface really makes it easier to process and use.
The new Google Alerts starts with a search box, followed by your current alerts and then suggested alerts:
To manage or an alert, you get a revised interface as well, with the same functionality but a preview option below:
Here is a screen shot of the old interface:
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